When yoga pants went from an occasional public sight, to a regular occurrence years ago, brands capitalizing on the growing trend was inevitable.
In recent years, a vastly increasing number of companies have jumped into the athleisure game. Yet there still remained few options for women of color. Enter Glamourina.
In April of this year, proud working mothers Kia Renee and Nekol Choo introduced the Glamourina brand to the world. Looking to encourage increased levels of self-esteem for women of all ages, shapes and sizes– via the promotion of beauty, health and fitness.
What is Glamourina?
Glamourina is an online athleisure apparel store founded in Washington, DC. Their primary vision, to create pieces that would uplift women. And spark a shift in mindset for those that may need it.
A labor of love that took some two years to build, when asked why now in regards to the launching of Glamourina:
“There is a need for our product, cultural athleisure apparel. We felt that women of color were underrepresented in the fitness apparel market. And we wanted to provide options for us and by us.”
The first thing that jumps off the screen, whenever you look at the 1st generation of Glamourina apparel– the inclusion of kente cloth prints in their designs.
Why Kente Athleisure?
Kente is a traditional tribal fabric originating from Africa. Which like the continent, conjures a sense of strength and power.
“We are especially excited about our Kente line of athleisure apparel,” said Kia and Nekol, co-founders of the emerging company. “Our aim is to motivate and encourage women to be just that. Strong, powerful and confident at all times.”
In just two months since its inception, the line has received very favorable reviews. And the brand’s co-founders are diligently working to expand on the apparel options currently available. Looking ahead. The pair hopes to offer men’s pieces in the 2018 collection, so stay tuned.
Glamourina‘s Kente Athleisure line is available for purchase NOW, exclusively at www.Glamourina.com.
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